PFS Life Plus Ltd Trading as ‘Fitness Rewards’, registration number SC490266 arranges and administers VitalityLife and VitalityHealth plans underwritten by The Prudential Assurance Company Limited. PFS Life Plus Limited has offices at Unit 17, 69 Bothwell Road, Hamilton, ML3 0DW. Registered in Scotland. PFS Life Plus Limited is authorised and regulated by the Financial Conduct Authority 660391.

VitalityLife is a trading name of Vitality Corporate Services Limited. Prudential is a trading name of The Prudential Assurance Company Limited. The Prudential Assurance Company Limited, registration number 00015454 is the insurer that underwrites the VitalityLife plan. Vitality Corporate Services Limited, Registration Number 05933141 arranges and administers VitalityLife plans. Registered offices at 3 More London Riverside London, SE1 2AQ. Registered in England and Wales.

Vitality Corporate Services Limited is authorised and regulated by the Financial Conduct Authority. The Prudential Assurance Company Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. None of the companies are affiliated in any manner with Prudential Financial, INC, a company whose principal place of Business is in the United States of America.


Please read this information carefully. By accessing this website you confirm that you have understood and agree to be bound by the following terms and conditions. This website and the information provided on it are for the use of permanent residents of the United Kingdom only (for the purposes of this website the United Kingdom excludes the Channel Islands).


Fitness Rewards controls and operates this website from the United Kingdom and the information delivered via the website is deemed to have been delivered in the United Kingdom. Fitness Rewards makes no representation that the material contained in its website is appropriate or available for use outside the United Kingdom and is not soliciting any business from outside the United Kingdom.

This website is not directed to any person in any jurisdiction where (by reason of that person’s nationality, residence or otherwise) the publication or availability of this website is prohibited. Persons to whom such restrictions apply must not access this website. If you choose to access this site from outside the United Kingdom you are solely responsible for compliance with local laws.

This website and any transaction effected through it are governed by Scottish Law and Scottish Courts shall have exclusive jurisdiction in any legal proceedings.


The information contained in this website is general in nature and does not constitute a contractual offer. Any medical, health, fitness or other similar information is intended for use solely as an educational aid. The information is intended to supplement where appropriate and in no way substitute the expertise and judgement of your physician, pharmacist or other healthcare professional. You are advised that decisions regarding the diagnosis and treatment of a medical condition, including decisions regarding drug therapy, are complex medical decisions requiring the independent and informed judgement of your appropriate healthcare professional. All specific questions regarding the treatment and care of a medical condition should be posed to your own professional healthcare provider.

To the extent permitted by law, Fitness Rewards shall not be responsible for any loss or damage occasioned by the use of the information presented here for any reason and howsoever arising.
Fitness Rewards, its suppliers, subcontractors, licensees and sub-licensees are not responsible for any decisions you may make resulting from the use of the information including, but in no way limited to, your choosing to seek, or not to seek, professional medical care or your choosing or not choosing specific treatment. You hereby waive any claim you may have or acquire against Fitness Rewards and agree to indemnify and hold Fitness Rewards harmless from any claims, lawsuits, proceedings, costs, special, incidental, consequential or indirect damages, including damages for loss of profits, loss of business or downtime of this website arising out of or relating to your use of the information.

The views expressed on this website are not necessarily those of Fitness Rewards or its agents, nor are the products advertised herein necessarily endorsed by Fitness Rewards or covered as benefits under any VitalityLife or VitalityHealth policy. Whilst we endeavour to ensure the accuracy of the information, neither Fitness Rewards, nor any of its staff or its agents will be held responsible for any omissions or errors, or for any misfortune, injury or damages which may arise therefore. Fitness Rewards does not in any manner endorse, assume responsibility for, or recommend the use of any drug or treatment method described on this website. This website contains content provided by third parties of which Fitness Rewards is merely a distributor and not publisher. The information available on this website is provided with no warranty, whether express or implied. VitalityLife makes no representation about the suitability of this information and content for any purpose whatsoever.

Nothing contained on this website or in these terms and conditions shall operate to exclude liability for death or personal injury caused by the negligence of Fitness Rewards, its suppliers, subcontractors, licensees and sub-licensees.

As a registered user of Fitness Rewards website, you will receive all communications via email. Should you wish not to receive communications via email from VitalityLife, you may change the way you receive your communication on the website, or you may phone our contact centre.

All elements of Fitness Rewards website, including, but not limited to, the general design and the imagery, are protected by trade restrictions, copyright, moral rights, trademark and other laws relating to intellectual property rights. Except if explicitly permitted under this or another agreement with VitalityLife or one of its subsidiaries, no portion or element of this website or its content may be copied or retransmitted via any means. This website, its content and all related rights shall remain the exclusive property of Fitness Rewards or its licensors unless otherwise expressly agreed. Any unauthorised use, alteration or dissemination of information on this website is prohibited. Should a user breach any of these terms then Fitness Rewards shall have the right to claim damages which claim shall include the right to claim special, incidental, consequential or indirect damages. Fitness Rewards will also be entitled to claim for loss of profits and loss of business and shall be entitled to recover legal costs on a scale as between attorney and own client.

No warranty is given as to the freedom of this website from errors, defects, viruses, malicious programmes or macros. Links from this website exist for information only and Fitness Rewards accepts no responsibility or liability for the availability of, or the information contained on, any such site. VitalityLife shall have no liability to any person who accesses third party websites via a link from this website and any use of third party websites shall be at the user’s own risk. The existence of a link to another website does not imply or express endorsement of its provider, product or services by Fitness Rewards. Links to this website are not permitted without the prior written consent of Fitness Rewards.