Here at Fitness Rewards in Association with Vitality, we believe every cyclist should be aware of the benefits of a Life and Health Insurance policy that not only protects you for when things go wrong but also rewards you for maintaining a fit and active lifestyle. That is why so many of our customers are loving the concept of the insurance as opposed to ordinary life and health insurance policies that give you cover but offer nothing in the way of rewards and benefits for looking after yourself.

The way to unlock your Active Rewards* below is by tracking your cycling/activity through an eligible fitness device or a free mobile app and gaining your Vitality points on a weekly basis.

Have a look at the different ways you can gain Vitality points: Earning Points


Making the most of my @FitnessRewards1 benefits this week, 50% off running shoes yesterday, Starbucks today! And all for staying active.
Charlotte Elliot
What better way to start the day than with my @FitnessRewards1 treat
Paul Addicott
@FitnessRewards1 @vrw1975 No brainer Vanessa. Get signed up and reap the rewards, well worth it!
Jamie Farmer
This @FitnessRewards1 with @Vitality_UK is a no brainer. If you are not part of it, why not?
Matt Upston
Love the concept!! Makes so much sense!! Getting rewards for staying healthy!! #rewards #fitnessrewards
Katerina Tanti
It's that time again, rewards time. Starbucks followed by cinema. The new coconut milk latte is goood. Thanks @fitnessrewards1.
Chris Dizzy
I have the kids on my policy so I get 3 cinema tickets every week plus you get starbucks every week as well. #fitnessrewards
Rob Jones
Today was all about @FitnessRewards1 a wee run to earn, a trip to the flicks to see Joy and a Starbucks for the train home.
Andrea Gavin
I saw #TheDanishGirl last night! Fab movie & it was thanks to @FitnessRewards1


Why Fitness Rewards believe that Vitality is the Cyclists choice for life and health insurance

  • Ride off with 50% Cashback on bikes from Evans Cycles (Max £500 of first £1000 spent)
  • Up to 40% off Garmin and Polar devices each year for each named adult on the plan
  • Weekly Cinema Ticket for each adult named on the policy when they get active (When optional serious illness cover is included for a child they would be also be entitled to a cinema ticket)*
  • Weekly Starbucks drink for each adult named on the policy*
  • 50% off sports shoes from Sweatshop each year for anyone named on the policy (again children can also get a pair if included for optional serious illness cover)
  • Up to 40% off British Airways and Eurostar (discount depending on your vitality status)
  • 50% off Monthly membership gym fees at Virgin Active and selected Nuffield Health clubs* (Joining fee applies)
  • Cash back at the end of the policy year depending on Vitality Status maximum per adult £125 for joint plans £250 (Only available on VitalityLife plans)

For all new customers of Fitness Rewards we are also running a special sign up offer on Garmin Cycling and Polar devices and also on the New Apple Watch 2.

If you would like more information about how Vitality works, then get in touch by filling in the contact form and we can answer any questions you may have.

* For VitalityHealth Plans all above rewards are included as standard.

* For VitalityLife plans, these rewards are only available with Vitality Plus for an additional monthly fee of £5.00 or Vitality Optimiser for an additional monthly fee of £3.80. This fee is subject to change. Minimum monthly premiums apply.